forever starts here

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

Madison & Lucas Gerholdt

Photography Credit: Meganography

fall in love at mara.

Welcome to Mara. We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the bride. Revered as one of the leading wedding dress boutiques in Iowa, Mara is built on a five-star reputation, top-notch hospitality, and an unrelenting love for fashion.

Our stylists are the most helpful, caring, and patient consultants you will find in the wedding dress industry. We guarantee it. Professional, knowledgeable, and compassionate with all of our brides. Your bridal experience here will be exciting, elegant, and completely tailored to you.

We carry some of the world's leading wedding dress designers including Lillian West, Justin Alexander, Casablanca, and Enzoani. All housed in our stunning Main Street boutique, in downtown Charles City, Iowa.

You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing. Plus we always celebrate with a glass of bubbly. Let's start this part of your love story!

Cheers to you love! xo
Tiffany & the Mara Team

welcome to your bridal haven

Experience the Dresses

Close up details of bride & groom on wedding day

Kourtney & Thomas Martin

Photography Credit: Ilderina Suljic

THE
Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Wedding Dresses

Sale
Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

View the Gowns

Book Appointment

Find Your

Bridal Style

Not sure where to start when it comes to finding the one (aka your dream dress)? Take our quiz to uncover the look that speaks to your soul! Whether you’re a rustic boho babe, a classic elegance gal, or something in between we’ve got a gown with your name on it. Let’s make dress shopping fun, easy, and so you.

Take Our Style Quiz

Kind Words

"The dress was absolutely perfect, and I got so many compliments! Cully said that there was no other dress that would have been as perfect as this one. I cannot thank you enough for being so personable and making the entire process so amazing. Each one of you was so friendly and so helpful every step of the way! Of course, a HUGE thank you to Lori for just being amazing and helping not only me but my mom find the perfect dress for the wedding. You helped make the day absolutely amazing!"

#marabride, Alyssa

Testimonials

Alyssa & Cully Forsyth

Photography Credit: Anna Berry Images

Photography Credit: Picturesque Photography

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

Menswear

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

Mothers Dresses

Book Appointment

Kristen & Brady Bolkema

Photography Credit: Kathie Blake Photography

Bride & Groom under veil that says "Mara Bride"

Photography Credit: Picturesque Photography

HOMECOMING, PROM + PAGEANT

Mara is one of the leading Prom and Formalwear stores in Iowa. We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageants. Browse anytime—no appointment is needed!

Hours:

Tuesday: 10-5

Wednesday: 10-5

Thursday: 10-7

Friday: 10-5

Saturday: 9-3

Sunday - Monday: Closed

Address:

101 N. Main Street

(Mara Prom + Cardigan)

Learn More

forever starts here

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

fall in love at mara.

THE
Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Sale
Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

IN THE LOOP

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list!

RSVP below to join in on the fun!

HOMECOMING, PROM + PAGEANT

forever starts here

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

fall in love at mara.

THE Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Sale Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

IN THE LOOP

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list! RSVP below to join in on the fun!

HOMECOMING, PROM + PAGEANT

THE
Dresses

Sale
Wedding Dresses

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list!

RSVP below to join in on the fun!