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Congratulations on your engagement — we’d love to be your bridal store!

At Mara, our relaxed yet sophisticated style is redefining the Midwest bridal shopping experience. Located in a beautifully renovated Main Street boutique, we create an inviting atmosphere and unforgettable “yes to the dress” moments.  Mara is one of the leading bridal boutiques in Iowa, offering designer wedding gowns, plus-size bridal styles, and unforgettable shopping experiences.

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Since opening in 2017, Tiffany and her team have styled thousands of weddings, offering fashion-forward gowns you won’t find anywhere else in the region.

 

Your Bridal Appointment

We recommend starting your dress search at least 12 months before your wedding. Bridal appointments last about 90 minutes in one of our three spacious fitting suites. We host no more than three brides at a time, ensuring a calm, personalized experience.

While many brides feel they need to shop everywhere, we’ve found that keeping things simple leads to the happiest “yes” moments. Avoid back-to-back appointments if possible — trust your instincts, and celebrate finding “the one” with champagne in our Legacy Loft!

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Our Wedding Dresses

Explore over 300 gowns from six exclusive designers, with prices from $1,399–$3,799 (average around $2,000). We stock sample dresses between sizes 6 and 28.

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Curvy Brides Welcome

We proudly offer our Curvy Collection, featuring stunning gowns in sizes 18–28 designed for incredible fit and style.

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When you're ready, scroll down to book your bridal appointment, and let's find your dream dress!

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Couple gets Engaged on Hillside

What Makes Mara Special?

Book My Appointment

Ready to start your dress journey?
Let’s make finding your dream gown a fun, relaxed, and unforgettable experience.

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Appointments fill up fast!  Schedule soon to secure your fitting suite!

"My experience at Mara was absolutely amazing! Choosing a perfect wedding dress is not an easy task, but Lori was able to help me in the best way possible. I came in with an idea and Lori found many options that perfectly aligned. I was able to find my dream dress, and I would recommend Mara to anyone looking to do the same!"

Bride-to-be, Avery

Mara Bridal Store Hours

Tuesday: 10-5

Wednesday: 10-5

Thursday: 10-5 

*By Appointment Only Thursday Evenings*

Friday: 10-5 

Saturday: 9-3

Sunday: Closed, but VIB Bridal Appointments Accepted

Monday: Closed

Mara Prom + Cardigan Store Hours

Tuesday: 10-5

Wednesday: 10-5

Thursday: 10-7

Friday: 10-5

Saturday: 9-3

Sunday - Monday: Closed

Mara, Inc.

103 North Main Street

Charles City, Iowa 50616

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641-228-3301

info@marabrides.com

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Mara Prom + Cardigan

101 North Main Street

 Charles City, Iowa 50616

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641-228-3301

cardiganco.com

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