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Events & Sales


ChickFest at Mara

Saturday, April 6th

It’s the best shopping day of the year - ChickFest in Charles City! The infamous downtown event where we get to spoil ourselves with a day full of Main Street shopping, sipping, & sampling. Visit our NEW location on Main Street to browse our collection of gowns & tuxedos, meet our master stylists, & sip on our signature Mara Mimosas. PLUS, we are launching our Bride Pop-Up Shop, where you'll find the perfect finishing touches for your bridal shower, bachelorette bash, or rehearsal dinner ensemble!

Curvy Bridal Showcase

Tuesday, April 16th - Saturday, April 27th

Calling all brides who love to embrace their beautiful curves!! It's time to shine at our Curvy Bridal Showcase! Explore our sensational collection of bridal gowns in sizes 18-28, handpicked from top designers like Justin Alexander, Lillian West, Sincerity Bridal & Casablanca.

Ready to say 'yes!' to the dress of your dreams? Schedule your Bridal Gown Appointment now for an exclusive look at the hottest trends in bridal fashion. And guess what? When you find THE ONE, we'll gift you a complimentary veil (valued at $250 or less)!

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All That Sparkles Sample Sale 

Friday, May 3rd - Saturday, May 11th

If you are searching for the final touches to your bridal look we invite you to join us as we mark down our sale bridal accessory inventory for ONE week only! Enjoy these wild deals on our off-the-rack accessories!! With ALL of the sparkle in one place, you are bound to find something to catch your eye. Share with your bestie who is engaged (or soon to be engaged) & loves a good sale!! If you would like to bring in your gown to try on accessories please note in your appointment request so we have an available fitting room for you.

Long Veils - $100
Short Veils - $50
Hair Accessories - $45
Bridal Belts - $35
Bracelets - $35
Earrings - $35
Necklaces - $35
Handbags - $25
Garters - $10
Select Undergarments - $10

Moms & Mimosas

Tuesday, May 7th - Saturday, May 11th

Join us for a delightful celebration of the amazing mothers (& grandmothers) in your life at our annual Moms & Mimosas event! Indulge in complimentary MOMosas & our signature dessert bar as you explore the debut of our latest collection of mother-of-the-wedding dresses. Whether you're seeking something off-the-rack or prefer a special-order gown, we have options to suit every style & size. 


Sip & Shop

Saturday, July 6th

Mara is inviting brides to join us on July 6th to explore our boutique with no pressure! No trying on dresses - just a relaxing time sipping mimosas, browsing our 2024 bridal gown collection, touring our private bridal suites, & chatting with our master stylists about all things bridal.

Plus - if you book your Initial Bridal Gown Appointment during this event you will receive a $100 accessory voucher to use at your upcoming appointment! Mark your calendars & grab your gals because this event is just what you need to get you excited for wedding planning.

The National Bridal Summer Event

Tuesday, July 9th - Wednesday, July 31st

It's that time of year again! Help us clear out our stock room of designer wedding dresses. Over 100 bridal gowns will be on sale for $1,499 or less. These off-the-rack dresses will range from bridal sizes 6-26. If you’re looking for a great deal on your dream dress (or a reception dress), this is your chance! 

Shop our collection of wedding dresses from top designers such as Justin Alexander, Lillian West, Casablanca Bridal, Enzoani, & more - you'll be blown away at the savings (yay for more budget towards the honeymoon!)

Want to bring your friends & family & have a memorable experience, with plenty of options for celebrating your YES! moment? Need the advice of an expert stylist & time to process & deliberate? We have you covered! We will be open for appointments with our incredible stylist team members. Enjoy a memory-making experience, time to celebrate, & plenty of room for your guests.

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