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love your story.  love your dress.

Image by Emilee Meador Photography

Our Story.

Welcome to Mara.  We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the gown itself.


Your experience here will be exciting, elegant, and simple yet completely tailored to you.  We carry some of the world's leading wedding dress designers, and are highly trained in bridal styling, which enables us to build custom gowns specific to your unique style and size.  You will find private fitting suites and thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly. 


Cheers to you Bride! xo

Mara - Learn about who we are, what we do, and why you should shop with us for your wedding-wear.


Schedule your appointment now for the Casablanca Bridal Gown Trunk Show of November 13-15.  Save 10% on your Special Order!  This event falls within the "Season of Love & Giving" meaning all brides receive a FREE GIFT with purchase!



It's Tradition!  November is an exciting time in our store.  The Epic Anniversary Sale is the largest Off-the-Rack sale of the year!  Nothing over $999.  And receive a free gift with your purchase!

What you need to know...



Everything you need to know before you shop for your wedding gown.



Let's find your bridesmaid's the best dresses.  Learn about the appointment at Mara.



Mara has a huge selection of rental suits and tuxedos.  Schedule your appointment today.


“ALL the staff at Mara truly care about making the bridal experience top notch and that's exactly what it's been for me, my bridal party, and family. They care more about the bride being happy than any other salon I've been to and always promptly answered my questions via phone or messenger. We even did our grooms appointment virtually with Tiffany and it was perfect. Thank you for the best experience, Mara!"

Liz Sweet  |  Wedding Date: 9/25/2020 

“Mara helped me customize a gown to create my dream dress. They were patient as we communicated via calls and emails as I lived out of state. The final result was everything I wanted!"

Amanda Stefl  |  Wedding Date: 10/10/2020

“Mara certainly delivers a personalized, one-of-a-kind experience while shopping for your dream dress! The cute house it's located within provides your group with a private dressing suite to enjoy. The staff is incredibly helpful, from making design/accessory suggestions to helping you in and out of each dress, and very patient when helping you decide between your top 2. Mara was our third bridal shop of the day, and boy, they did not disappoint. My whole experience with Mara soared above the others. I highly recommend checking them out!"

Nicole Einck  |  Wedding Date: 06/18/2021

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Image by Blake Barlow


Shop our casual clothing boutique "the studio".  The studio opened in 2018 and offers a trendy collection of affordable clothing, both for everyday wear and fun occasions.  The store hours are the same!  Come shop with us anytime, or shop online at  FREE Shipping with your $100+ purchase, everyday.

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Image by Lauren Fleischmann

Store Hours:

Tuesday 9-4 

Wednesday & Thursday 10-7 

Friday 10-4

Saturday 9-4

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Mara, Inc.

500 Kelly Street
Charles City, Iowa 50616


© 2020 by Mara.