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Homecoming 2023 - Shop at our Sister Store, Cardigan | GIVEAWAY TIME! ENTER TO WIN YOUR DREAM VEIL

Image by Cherry Laithang

The Walk
of a Lifetime.



Find your wedding dress at Mara.  A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

fall in love at mara.

Welcome to Mara.  We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the bride.  Revered as one of the leading wedding dress boutiques in Iowa, Mara is built on a five-star reputation, top-notch hospitality and an unrelenting love for fashion.
Our stylists are the most helpful, caring, and patient consultants you will find in the wedding dress industry.  We guarantee it.  Professional, knowledgeable and compassionate with all of our brides.  Your bridal experience here will be exciting, elegant, and completely tailored to you. 


We carry some of the world's leading wedding dress designers including Lillian West, Justin Alexander, Casablanca, and Enzoani.  All housed in our stunning boutique, downtown Charles City, Iowa.  In addition, we've just opened an outlet department with overstock bridal gowns that are all priced under $1499.  Be sure to mention that you'd like to shop The Studio, if this off-the-rack style of wedding gown purchase interests you.

You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly.  Let's start this part of your love story!

Cheers to you love! xo
Tiffany & the Mara Team



Our Bridal Collection is ever-growing.  Take a look at what we have in store today, and then schedule your appointment!  Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.



Hoping to find a bridal bargain?  That's what our Studio is all about.  Over 100 dresses ready for sale off-the-rack at an incredible discount all year long.  Starting at $399.


Mara offers an experinced staff of formalwear consultants.  Trained in measuring, styling, and keeping everything together for your big day.  Check out our suits & tuxedos.



Shop our highly curated collection of long, formal dresses suitable for bridesmaids, mothers or evening gowns, in-store.

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Veils & Details

Read our newly launched blog "Veils & Details".  Tips from our owner and stylists about how to have a successful and fun wedding planning process.


Upcoming Events

We are always celebrating over here!  Check out what's happening next!
Trunk Shows, cake tasting, fashion shows - Oh My!

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Mara is one of the leading Prom and Formalwear stores in Iowa.  We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageant. 

Shop our 2023 Homecoming Collection at our sister store, Cardigan. Shop online or in-store at 101 N. Main Street in Charles City, Iowa. ​

Wednesday: 10-5

Thursday: 10-7

Friday: 10-5

Saturday: 10-3

Sunday - Tuesday: CLOSED


If you're shopping outside of "prom season" (Dec - April), we have relocated many of our formal long gowns to Mara Bridal at 500 Kelly Street, Charles City.  Shop anytime without an appointment!


You are invited to join in all the fun at our boutique!  We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our invitations!  

RSVP below to join in on the fun!

Welcome to the Mara Bride Tribe!

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