love your story.
love your dress.
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Love Conquers All
Mara is now offering our brides Virtual Appointments! Through April 30, the state has ordered our beautiful bridal store closed. However, we can still help you find the perfect wedding dress from the comfort of your home.
Learn all about our innovative Virtual Appointment option!
premier
bridal store
We aim to make wedding gown shopping relaxing, exciting and memorable.
Gather your girls, schedule your appointment, and get ready to fall in love with your wedding dress.
iowa's modern bridal store
Find exclusive wedding gowns, bridesmaids' dresses, tuxedos, and all other wedding related attire at Iowa's newest bridal store, Mara. Mara is a beautiful, modern boutique nestled in a 150 year old home filled with fresh styles, and trends you might not be used to seeing in Northeast Iowa. Brides from Minnesota, Wisconsin, Missouri, Iowa and more have said yes to their wedding dress at Mara, and we know you will too. We are so excited to help you find your bridal gown, and can't wait to help you style your wedding!
PROM + HOMECOMING
Mara carries 6 incredible prom and formalwear dress designers. You will find modern and sophisticated formal and semi-formal dresses perfect for your prom, homecoming, military ball, or other black-tie event. Complete your look with the perfect jewelry, handbags and accessories. We can't wait to help you put the perfect look together.
PROM + HOMECOMING
Mara carries 6 incredible prom and formalwear dress designers. You will find modern and sophisticated formal and semi-formal dresses perfect for your prom, homecoming, military ball, or other black-tie event. Complete your look with the perfect jewelry, handbags and accessories. We can't wait to help you put the perfect look together.
Photo Credit: Karl Haglund Photography, Charles City, Iowa
THE STUDIO
The Studio at Mara is open and full of the perfect outfits! Find denim, tops, sun dresses, shoes and more! Plus the dressy pieces you've come to know us for. Visit us today!
what are people saying?
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"I can not say enough about how wonderful this staff has been during my shopping process! They have a great selection and we’re so helpful when I was looking for a dress, and it is apparent how well they know their stuff. I was so happy to have them help me customize my bridal party attire and made it very affordable. Excellent service!"
-Samantha Nichols, February 2019
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"Totally recommend Mara! Tiffany and her staff are all about YOU when shopping for a gown. My daughter and I have had wonderful service buying prom dresses and enjoy being in the beautiful boutique. We will be back for a wedding dress some day."
-Molly Anderegg, February 2019
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"My daughter and I went prom dress shopping at Mara today. The entire staff was incredibly friendly and helpful and we came home with the perfect dress! We highly recommend this store!"
-Marcy Coleman, January 2019
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"Thank you so much for the wonderful experience! Everything from answers my emails at 6:45 a.m. to staying open a few minutes late, we had a great time. My dress is perfect and I cannot wait for the big day!"
-Taylor Yezek, June 2018
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"I had an absolutely amazing experience at Mara! It was everything I thought wedding dress shopping should be, plus more! I felt truly cared about and welcomed by everyone. My entourage also had great things to say! I’m just sad it’s over!"
-Amber Sargent, July 2018
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"When you think of how you should feel when trying on wedding dresses, you think of an experience that’s pleasant, comfortable, and overall enjoyable. My experience at Mara was all of that and so much more. The minute I walked in the door I felt so welcomed. Everyone greeted my family and I. The whole time I was there I felt like the lady helping me and even the rest of the staff there truly wanted me to find the dress that was perfect for me! I am so glad I was able to find my dress at Mara. I recommend everyone looking for a wedding dress to go there! Everything about Mara is fantastic!"
-Alaina Mairs, March 2018
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"Mara is an amazing place to go wedding dress shopping! Tiffany has some of the most gorgeous wedding dresses I've ever seen. The design and quality of the dresses she offers are superb and reasonably priced. In addition to the dresses, the building is beautiful. I loved the private bridal suite. My mom was able to sit on a comfortable couch, while I tried on new dresses behind floor to ceiling velvet curtains. It’s definitely a more luxurious experience, and it made the day so much more enjoyable!
...I was so impressed by the wonderful service I received here too! Lori did an excellent job of finding the perfect dress for my wedding day! I was especially pleased that she was able to find a dress that beautifully complimented a family heirloom that I'll be wearing! She was incredibly patient with me and attentive of my thoughts and feelings throughout the entire process. I never felt rushed, and we both had a great time throughout the appointment. I was incredibly thankful that they allowed me to Skype in my Maid of Honor that was abroad in South Africa too. I couldn’t have asked for a better experience. I highly recommend that you go to Mara, not only are their dresses beautiful, but they will take excellent care of you."
- Jennifer Buehler, November 2017
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"I had an AMAZING experience at Mara. Lori was so kind and helpful. She made the experience so effortless. The staff at Mara accommodated for me and my large entourage that came with, as well. For any bride looking for a unique and home-like, yet classy, atmosphere, schedule an appointment at Mara! You will not regret it."
- Emily Rose Carroll, February 2018
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"Tiffany was so fun to work with!! I will recommend this bridal boutique to everyone, amazing service & great atmosphere! Was definitely the perfect place to “Say YES to the dress!"
- Laina Brooks, January 2018
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"Brought my daughter prom dress shopping, and she came away with the most unique, elegant dress - perfect for senior prom. What a fantastic experience! Thank you!"
- Bridget Wagoner, February 2018
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"I absolutely love this place! Tiffany did a great job helping me find my dream dress! Beautiful building and beautiful dresses here. I'll definitely recommend this place to anyone looking for a formal dress"
- Lynette Herr, January 2018
