Boho Bride Bash - All April Long

welcome to your bridal haven.

Experience the Dresses

Photography Credit: Picturesque Photography picturesquelovestories.com

Find the Dress That Sets Your Spirit Free

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

Browse Dresses

Laura & Alex Lotthammer

Photography Credit: LIT Photography NI

litphotographyni.com

fall in love at mara.

Welcome to Mara. We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the bride. Revered as one of the leading wedding dress boutiques in Iowa, Mara is built on a five-star reputation, top-notch hospitality, and an unrelenting love for fashion.

Our stylists are the most helpful, caring, and patient consultants you will find in the wedding dress industry. We guarantee it. Professional, knowledgeable, and compassionate with all of our brides. Your bridal experience here will be exciting, elegant, and completely tailored to you.

We carry some of the world's leading wedding dress designers including Lillian West, Justin Alexander, Casablanca, and Enzoani. All housed in our stunning Main Street boutique, in downtown Charles City, Iowa.

You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing. Plus we always celebrate with a glass of bubbly. Let's start this part of your love story!

Cheers to you love! xo
Tiffany & the Mara Team

THE
Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Wedding Dresses

Sale
Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

View the Gowns

Book Appointment

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

Menswear

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

Mothers Dresses

Book Appointment

Veils & Details

Read our newly launched blog "Veils & Details". Tips from our owner and stylists about how to have a successful and fun wedding planning process.

Read On

Upcoming Events

We are always celebrating over here! Check out what's happening next!
Trunk Shows, cocktail parties, fashion shows - Oh My!

Upcoming Events

Photography Credit: Picturesque Photography picturesquelovestories.com

HOMECOMING, PROM + PAGEANT

Mara is one of the leading Prom and Formalwear stores in Iowa. We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageants. Browse anytime—no appointment is needed!

Hours:

Wednesday: 12-7

Thursday: 12-7

Friday: 12-6

Saturday: 9-3

Sunday - Tuesday: Closed

Address:

101 N. Main Street

(Mara Prom + Cardigan)

Learn More

Boho Bride Bash - All April Long

welcome to your bridal haven.

Find the Dress That Sets Your Spirit Free

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

fall in love at mara.

THE
Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Sale
Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

Read our newly launched blog "Veils & Details". Tips from our owner and stylists about how to have a successful and fun wedding planning process.

We are always celebrating over here! Check out what's happening next!
Trunk Shows, cocktail parties, fashion shows - Oh My!

IN THE LOOP

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list!

RSVP below to join in on the fun!

HOMECOMING, PROM + PAGEANT

Boho Bride Bash - All April Long

welcome to your bridal haven.

Find the Dress That Sets Your Spirit Free

Find your wedding dress at Mara. A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

fall in love at mara.

THE Dresses

Our Bridal Collection is ever-growing. Take a look at what we have in store today, and then schedule your appointment! Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Sale Wedding Dresses

Hoping to find a bridal bargain? That's what our off-the-rack collection is all about. Over 100 dresses for sale at an incredible discount starting at just $199.

MENSWEAR

Mara offers an experienced staff of formalwear consultants. Trained in measuring, styling, and keeping everything together for your big day. Check out our suits and tuxedos below.

MOTHERS + EVENING

Shop our highly curated collection of long and short, formal dresses suitable for mothers, grandmothers, or individual evening gowns.

Read our newly launched blog "Veils & Details". Tips from our owner and stylists about how to have a successful and fun wedding planning process.

We are always celebrating over here! Check out what's happening next! Trunk Shows, cocktail parties, fashion shows - Oh My!

IN THE LOOP

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list! RSVP below to join in on the fun!

HOMECOMING, PROM + PAGEANT

THE
Dresses

Sale
Wedding Dresses

We are always celebrating over here! Check out what's happening next!
Trunk Shows, cocktail parties, fashion shows - Oh My!

You are invited to join in all the fun at our boutique! We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our email list!

RSVP below to join in on the fun!