Mara Bride wearing a Justin Alexander Bridal Gown and Groom wearing a Tuxedo

Find your wedding dress at Mara.  A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been hoping for.

Mara Bride: Manon Suazo  |  Location: Alderwood Resort

Photographer: Emilee Meador Photography

fall in love at mara.

Welcome to Mara.  We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping
just as memorable and beautiful as the bride.
Your bridal experience here will be exciting, elegant, and simple yet completely tailored to you.  We carry some of the world's leading wedding dress designers, and our staff is highly trained in bridal styling, which enables us to build custom gowns specific to your unique style and size.  You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly.  Let's start this part of your love story!

Cheers to you love! xo
Tiffany & the Mara Team
Bridal Fitting Suite at Mara in Charles City, Iowa


Mara is known for having a private and personal bridal dress shopping experience. Schedule your appointment today.



Our Bridal Collection is ever-growing.  Take a look at what we have in store today, and then schedule your appointment!


Mara offers an experinced staff of formalwear consultants.  Trained in measuring, styling, and keeping everything together for your big day.  Check out our suits & tuxedos.

Image by Scott Webb


Shop our highly curated collection of long, formal dresses suitable for bridesmaids, mothers or evening gowns, in-store.

Alyce Prom Dress


The 2022 Prom Runway and Launch Party will be on Sunday, January 2 at 3 pm (1/2 @ 3 pm) at the Art Center in Charles City.  Get ready for a Fusion of Art & Fashion compete with Live Models and DJ.

Tickets go on sale soon!

The Prom Studio opens Tuesday, January 4


You are invited to join in all the fun at our boutique!  We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our invitations!  

RSVP below to join in on the fun!

Welcome to the Mara Bride Tribe!

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Veils & Details

Read our newly launched blog "Veils & Details".  Tips from our owner and stylists about how to have a successful and fun wedding planning process.

Image by Zoriana Stakhniv

Upcoming Events

We are always celebrating over here!  Check out what's happening next!

Trunk Shows, cake tasting, fashion shows - Oh My!