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Find your wedding dress at Mara.  A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been dreaming about.

Amanda & Ben Augustine

Photography Credit: Emiliano Russo

fall in love at mara.

Welcome to Mara.  We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping just as memorable and beautiful as the bride.  Revered as one of the leading wedding dress boutiques in Iowa, Mara is built on a five-star reputation, top-notch hospitality, and an unrelenting love for fashion.
Our stylists are the most helpful, caring, and patient consultants you will find in the wedding dress industry.  We guarantee it.  Professional, knowledgeable, and compassionate with all of our brides.  Your bridal experience here will be exciting, elegant, and completely tailored to you. 


We carry some of the world's leading wedding dress designers including Lillian West, Justin Alexander, Casablanca, and Enzoani.  All housed in our stunning Main Street boutique, in downtown Charles City, Iowa. 

You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly.  Let's start this part of your love story!

Cheers to you love! xo
Tiffany & the Mara Team

Two brides wearing wedding dresses


Our Bridal Collection is ever-growing.  Take a look at what we have in store today, and then schedule your appointment!  Special Order Gowns by Justin Alexander, Sincerity Bridal, Lillian West, Enzoani and beyond.

Wedding Dress Collection Details

Wedding Dresses

Hoping to find a bridal bargain?  That's what our off-the-rack collection is all about.  Over 100 dresses for sale at an incredible discount starting at $399.  Please call for availability. 


Mara offers an experinced staff of formalwear consultants.  Trained in measuring, styling, and keeping everything together for your big day.  Check out our suits & tuxedos below.

Bride and Groom


Shop our highly curated collection of long & short, formal dresses suitable for bridesmaids, mothers or evening gowns, in-store.

Mother of the Wedding and Bride
Owner and CEO of Mara, Tiffany

Veils & Details

Read our newly launched blog "Veils & Details".  Tips from our owner and stylists about how to have a successful and fun wedding planning process.

Esme - Justin Alexander

Upcoming Events

We are always celebrating over here!  Check out what's happening next!
Trunk Shows, cocktail parties, fashion shows - Oh My!

Interior of Mara Prom


Mara is one of the leading Prom and Formalwear stores in Iowa.  We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageant. 

Shop our 2024 Prom Dress Collection at our NEW location: 101 N. Main Street in Charles City (rear entrance of our sister store, Cardigan).  Browse anytime without an appointment!

Store Hours:

Tuesday: 10-5

Wednesday: 10-5

Thursday: 10-6

Friday: 10-5

Saturday: 10-3

Sunday-Monday: Closed​


You are invited to join in all the fun at our boutique!  We host many special events, trunk shows, and promotions throughout the year, and a great way to learn about them is to sign up for our invitations!  

RSVP below to join in on the fun!

Welcome to the Mara Bride Tribe!

Vintage Wedding Vibes of Bride and Groom
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