Mara Bride wearing a Justin Alexander Bridal Gown, and Groom wearing Tuxedo

Find your wedding dress at Mara.  A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been hoping for.

Mara Bride: Manon Suazo  |  Location: Alderwood Resort

Photographer: Emilee Meador Photography

fall in love at mara.

Welcome to Mara.  We're so happy you're here.
Mara is dedicated to making the tradition of wedding dress shopping
just as memorable and beautiful as the bride.
Your bridal experience here will be exciting, elegant, and simple yet completely tailored to you.  We carry some of the world's leading wedding dress designers, and are highly trained in bridal styling, which enables us to build custom gowns specific to your unique style and size.  You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly.  Let's start this part of your love story!
Cheers to you love! xo
Bridal Fitting Suite at Mara, Charles City, Iowa


Mara is known for having a private and personal bridal dress shopping experience. Schedule your appointment today.

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The largest savings event of the year is here!  July 17 - July 24, save $150 on your special order wedding dress!  Find off-the-rack wedding gowns starting at $199, plus sales on bridal veils, heapieces, and more!

What you need to know...

Lillian West Bridal Gown available at Mara Bridal Store, Charles City, Iowa


Everything you need to know before you shop for your wedding gown.

Bridesmaid's Dresses available at Mara, Bridal Store in Charles City, Iowa


Let's find your bridesmaid's the best dresses.  Learn about the appointment at Mara.

Tuxedo by Mara Menswear, Bridal and Tuxedo Store in Northeast Iowa


Mara has a huge selection of rental suits and tuxedos.  Schedule your appointment today.


“ALL the staff at Mara truly care about making the bridal experience top notch and that's exactly what it's been for me, my bridal party, and family. They care more about the bride being happy than any other salon I've been to and always promptly answered my questions via phone or messenger. We even did our grooms appointment virtually with Tiffany and it was perfect. Thank you for the best experience, Mara!"

Liz Sweet  |  Wedding Date: 9/25/2020 

“Mara helped me customize a gown to create my dream dress. They were patient as we communicated via calls and emails as I lived out of state. The final result was everything I wanted!"

Amanda Stefl  |  Wedding Date: 10/10/2020

“Mara certainly delivers a personalized, one-of-a-kind experience while shopping for your dream dress! The cute house it's located within provides your group with a private dressing suite to enjoy. The staff is incredibly helpful, from making design/accessory suggestions to helping you in and out of each dress, and very patient when helping you decide between your top 2. Mara was our third bridal shop of the day, and boy, they did not disappoint. My whole experience with Mara soared above the others. I highly recommend checking them out!"

Nicole Einck  |  Wedding Date: 06/18/2021

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Prom Dress Store, Mara Charles City Iowa.  Featuring Alyce Prom.


Shop our casual clothing boutique Cardigan. Cardigan is a clothing boutique that evolved out of "The Studio" at Mara.  Cardigan is located at 101 N. Main St., Charles City at the rear entrance.  You will find a fresh, and contemporary collection of women's casual clothing, sizes XS - 3X.

Learn more online at

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Cardigan, Charles City Clothing Boutique - Image by Lauren Fleischmann