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forever starts here
Find Your Perfect Dress at Mara
Bridal, Plus-Size, Mother’s, and Prom Collections Await
Welcome to Mara—we’re so glad you’re here!
At Mara, we believe wedding dress shopping should be just as beautiful and unforgettable as your big day itself. As one of Iowa’s top bridal boutiques, we’re known for five-star service, genuine hospitality, and a true passion for fashion.
Our friendly, caring stylists are here to make sure your experience is fun, elegant, and completely about you. You’ll find gorgeous gowns from designers like Lillian West, Justin Alexander, Casablanca, and Enzoani in our stunning Main Street boutique in downtown Charles City, Iowa.
Relax in private fitting suites, soak up all the special details, and toast to finding your dream dress with a glass of bubbly. Let’s start this part of your love story together!
Cheers to you, love! xo
Tiffany & the Mara Team
Find Your
Bridal Style
Not sure where to start when it comes to finding the one (aka your dream dress)? Take our quiz to uncover the look that speaks to your soul! Whether you’re a rustic boho babe, a classic elegance gal, or something in between we’ve got a gown with your name on it. Let’s make dress shopping fun, easy, and so you.
Brides Spill the Tea
"The dress was absolutely perfect, and I got so many compliments! Cully said that there was no other dress that would have been as perfect as this one. I cannot thank you enough for being so personable and making the entire process so amazing. Each one of you was so friendly and so helpful every step of the way! Of course, a HUGE thank you to Lori for just being amazing and helping not only me but my mom find the perfect dress for the wedding. You helped make the day absolutely amazing!"
#marabride, Alyssa
Alyssa & Cully Forsyth
Photography Credit: Anna Berry Images
Photography Credit: Picturesque Photography
Homecoming, Prom & Pageant
Mara is one of the leading Prom and Formalwear stores in Iowa. We carry hundreds of incredible long and short party dresses perfect for Prom, Homecoming, and Pageants. Browse anytime—no appointment is needed!
​​Hours:
Tuesday: 10-5
Wednesday: 10-5
Thursday: 10-7
Friday: 10-5
Saturday: 9-3
Sunday - Monday: Closed
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Address:
101 N. Main Street
(Mara Prom + Cardigan)
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