Mara Bride wearing a Justin Alexander Bridal Gown and Groom wearing a Tuxedo

Find your wedding dress at Mara.  A bridal boutique in Iowa with an inclusive atmosphere and incredible bridal gowns with the shopping experience you've been hoping for.

Mara Bride: Manon Suazo  |  Location: Alderwood Resort

Photographer: Emilee Meador Photography

fall in love at mara.

Welcome to Mara.  We're so happy you're here.

Mara is dedicated to making the tradition of wedding dress shopping
just as memorable and beautiful as the bride.
Your bridal experience here will be exciting, elegant, and simple yet completely tailored to you.  We carry some of the world's leading wedding dress designers, and our staff is highly trained in bridal styling, which enables us to build custom gowns specific to your unique style and size.  You will find private fitting suites in our bridal store, as well as thoughtful details to make your experience amazing.  Plus we always celebrate with a glass of bubbly.  Let's start this part of your love story!

Cheers to you love! xo
Bridal Fitting Suite at Mara in Charles City, Iowa


Mara is known for having a private and personal bridal dress shopping experience. Schedule your appointment today.

Wedding Dress Sample Sale


Find your designer wedding gown at an incredible price!  Shop bridal dresses at Mara, the premier bridal store in Northeast Iowa.  Starting Friday, October 15th- Saturday, October 23rd off-the-rack wedding dresses will be on sale starting at $199!

What you need to know...

Lillian West Bridal Gown available at Mara Bridal Store, Charles City, Iowa


Everything you need to know before you shop for your wedding gown.

Tuxedo by Mara Menswear, Bridal and Tuxedo Store in Northeast Iowa


Mara has a huge selection of rental suits and tuxedos.  Schedule your appointment today.



Shop our casual clothing boutique Cardigan. Cardigan is a clothing boutique that evolved out of "The Studio" at Mara.  Cardigan is located at 101 N. Main St., Charles City at the rear entrance.  You will find a fresh, and contemporary collection of women's casual clothing sizes XS - 3X.

Learn more online at

  • Cardigan Facebook
  • Cardigan Instagram
Cardigan, Charles City Clothing Boutique - Image by Lauren Fleischmann