Updated: November 15, 2020

After guidance from the Floyd County Health Department and reviewing county health data, the mandatory mask policy is back in place.  We require all employees and guests to wear masks during their time in our store.  We ask that you are cautious in planning your guest-list for your appointment.  The bridal fitting suites are  quaint, therefore having more than 7 people in an appointment (including the bride), is our preferred maximum.  If you'd like to discuss this with us further, please give us a call at 641-228-3301 and we'll see if we can make special accommodations.  We thank you for understanding.

The Mara staff is required to wear masks during client interactions.  We have implemented a cleaning schedule of high traffic areas, will thoroughly clean and disinfect fitting rooms between use, and offer everyone sanitation stations throughout the store.

We are still welcoming Virtual Appointments, and will continue to do so beyond COVID-19.  It's a great way to get to know you, and sets up our REAL appointment for success!


Have you shopped with us previously and have not yet said YES to the dress? Do you think you found "the one", but have not pulled the trigger?  We are here to answer any questions you have and to help in any way with your decision. We are happy to Facetime, or send photos or sketches to help you make a confident decision. We are in constant contact with our designers during this time.

We are happy to take orders over the phone so that you don't lose valuable ordering time and so that your gown, bridesmaids dresses, or tuxedos can be delivered in time for your wedding!




If you have had to postpone your wedding due to the health crisis, our heart breaks for you. But we know that your beautiful day will take place in the near future and we are here to help!  We are happy to store your gown in a breathable bag in our boutique without a storage fee.  We can change the date or your tuxedo rentals free of charge!

If you would like us to ship your gown to you, we would be happy to do so!  Please call us at 641-228-3301 to make arrangements.

You are encouraged to utilize our virtual options including online shopping/shipping or curbside pickup.  We will continue to reassess and adjust as time goes on!  YOU are our priority, and we want to serve you as well as keep everyone safe, healthy and happy


Sunday & Monday: Closed

Tuesday + Wednesday: 10 am - 5 pm

Thursday: 10 am - 7 pm

Friday: 10 am - 5 pm

Saturday: 9 am - 4 pm

*Holiday Hours may apply (Closed 12/24, 12/25, 12/26, 12/31, 1/1)

Thanks again!​​

Tiffany Rottinghaus

President & Owner

Mara, Inc.

Store Hours:

Tuesday & Wednesday 10-5

Thursday 10-7 

Friday 10-5

Saturday 9-4

Sunday: By Appointment

Monday: Closed

Mara, Inc.

500 Kelly Street
Charles City, Iowa 50616



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© 2020 by Mara.